Instagram* head Adam Mosseri said the social network began maintaining high video quality only for popular videos. Videos with a small number of views will receive a lower resolution, The Verge writes, citing a discussion of Mosseri’s video on Threads.
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“We strive to display videos with the highest quality possible. But if the video doesn’t get enough views at first, we will reduce the quality of its playback,” Mosseri explained.
The platform is starting to use encoding that requires fewer resources if the video does not attract attention, TechCrunch reports.
In 2023, Meta** reported that it applies different encoding settings depending on the popularity of the content. However, the topic sparked a lively discussion after one of the users shared Mosseri’s video about demoting videos on Threads. In the comments, users began criticizing the company’s approach, with some calling it “crazy.”
Mosseri clarified that the decision to reduce quality will be made at an aggregate level, and not individually for each user; Preference will be given to higher quality encoding for authors whose videos receive many views. Mosseri stressed that the company intends to take a flexible approach rather than imposing strict restrictions.
In mid-July, Instagram allowed up to 20 tracks to be added to a Reels. You can edit them and leave only the necessary fragments. The feature is available to users around the world.
Author:
Nikolai Tikhonov
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
