Two bookmakers entered the top 10 online advertisers in Russia. RBC writes about this in reference to the Digital Budget data. Analysts studied the promotion expenses of 3.2 thousand advertisers on 6 thousand sites during the months of January to September 2023 and 2024.
Author:
https://rb.ru/author/ntihonov/
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Among the five largest advertisers on Runet is Fonbet, which in the first nine months of this year invested 4.2 billion rubles in digital promotion. In tenth place in terms of online advertising volume is League of Bet, which invested 2.8 billion rubles.
The bookmaker “Olympus” (OlimpBet brand) allocated about 2.8 billion rubles to the promotion, ranking 11th.
According to Digital Budget, in the same period in 2023, bookmakers were not yet among the top 10 advertisers: Fonbet was in 14th place and Olympus in 23rd. Fonbet declined to comment; Representatives of League of Bet and BC Olympus did not respond to RBC’s requests.
According to the Roskomnadzor report, the volume of legally placed online advertising in Russia in January-June 2024 amounted to 381 billion rubles, which is noticeably higher than last year’s figure for the same period – 254.7 billion rubles. .
Author:
Nikolai Tikhonov
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
