Online dating service “Mamba” submitted an application to Rospatent with a new Mamba Group logo for the ecosystem, RB.RU reported. The application was submitted by JSC Mamba. Until now, the company has registered trademarks only for the service.
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As Andrei Bronetsky, general director of the platform, explained to RB.RU, “Mamba” is becoming not just a project, but an ecosystem of brands.
“We have come to the conclusion that our business is not just one project – the Mamba dating service – but an ecosystem of brands that includes Teamo, Masked Love and Astrostar. In this ecosystem, “Mamba” is a project that is consolidating, that is why for external and internal communication we decided to register a new brand,” explained Andrey Bronetsky.
The new service brand is already used on the corporate platform and in the job search service.
In 2023, JSC Mamba’s revenue increased by 89% to 1.6 billion rubles, net profit quadrupled and amounted to 450.2 million rubles. The company’s shareholders are not disclosed.
The total revenue of all dating applications in Russia in 2024 will reach $52.6 million, 8.8% more than in 2023, the Statista agency calculated in September.
The growth rate has slowed. In 2023, revenue from this type of application, according to Statista, grew by 26.6%, from $38.2 million to $48.4 million. This was due to the continued transition of users from foreign dating apps to Russian platforms.
- Mamba has been operating in the online dating market since 2003. According to the company’s own data, it has more than 1 million installations per month and 60 million profiles in the system. Mamba is an accredited IT company and official national software developer.
- In addition to the flagship service of the same name, Mamba also develops dating apps for young people under the Wamba brand, the marriage dating service Teamo, the international dating Tourbar and the astrological service Astrostar.
- The founder of the analytical platform Dsight, Arseny Dabbakh, estimated Mamba’s share of the Russian market at more than 60%.
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The company offers appointments in Russia, Ukraine, Türkiye, Israel, the United States, Italy, France and other countries. I was going to enter the Vietnamese market.
Author:
Ekaterina Strukova
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
