Rospatent has received dozens of applications from France for the registration of Louis Vuitton trademarks

In particular, the brand rights to the new Louis Vuitton collection – LV Pont 9, as well as the appearance of the new Louis Vuitton bag, the name “Louis Vuitton” in Cyrillic and Louis Vuitton in Latin, the jewelry brand L’ Ame du Voyage, and also the brands Noe and Vendome, Montaigne, LV Aerogram, the watch brand La Fabrique du temps, signature print, Various images and corporate emblems. RB.RU managed to count about 20 applications.

Most brands are registered in class 18 of the ICGS: bags and suitcases, leather goods, dog clothing, umbrellas. But, for example, the Louis Vuitton brand, written in Cyrillic, will be expanded to a wide range of products, including jewelry, cosmetics, tableware, clothing, matches, tea and education.

As Alina Sidorova, a patent lawyer at the Online Patent company, explained to RB.RU, the decree of the Russian government, which came into force on September 30, allows applicants to hide information about themselves. Large international brands can take advantage of this to protect themselves from possible attention, as well as to comply with corporate rules, the expert clarified.

According to Sidorova, the FR trademark actually indicates France as the applicant’s country of origin, which indirectly confirms that the application belongs to the Louis Vuitton trademark.

The patent lawyer added that Louis Vuitton might be interested in registering a trademark in Russia, despite the suspension of official activities, to protect the brand from unauthorized use and maintain intellectual property rights in a country where its products have demand. This may also indicate that Louis Vuitton does not rule out the possibility of returning to the Russian market in the future, Sidorova said.

In March 2022, after the start of the military operation, Louis Vuitton announced its withdrawal from Russia. As reported by AFP, LVMH, which includes the fashion house Louis Vuitton, which includes the largest luxury fashion houses, was going to close 124 stores in Russia due to “circumstances in the region.” In March 2024, a post supporting Ukrainians appeared on the Instagram page of the biggest brand, LVMH Louis Vuitton.