In the report, analysts point out that this growth in the tablet market is indicative of last year’s “dismal market”. It was also noted that “optimism on the supply side has increased.”
The market is split between three leaders: Apple with 12.6 million units shipped and a 31.7% share, Samsung with a 17.9% share, and Amazon with a 11.6% share.
Experts attribute the reasons for the growth to innovations that “brought a much-needed wave of optimism to the tablet market” and demands from the healthcare and education sectors, which contributed to the increased demand for these devices.
“Manufacturers have many attractive opportunities to expand their presence in the tablet market, such as education collaborations, entertainment and gaming segments, cross-device integration, healthcare integration and more,” IDC senior research analyst Anurupa Nataraj said in the report.
Source: Ferra
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