Sales of iPhone smartphones at Wildberries increased by 15% in October compared to September, up to 3.28 billion rubles. In total, Apple smartphones were ordered on the market 53.6 thousand times from October 1 to 31, which is also 15% more than the previous month. Research for RB.RU was carried out by analysts from the Anabar service.
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The growth in revenue is associated with the launch of the new iPhone 16 in different configurations at the end of September, according to a study by the service.
For comparison, in September sellers earned 2.84 billion rubles for Apple smartphones and received 46.7 thousand orders. In August, revenue amounted to 2.7 billion rubles, and the number of orders (43.1 thousand). The number of products on sale also increased, from 9.3 thousand in August to 10.8 thousand in October.
Apple products are the most popular in Wildberries, their share reaches 18.5% among all brands in this category, analysts indicated.
During the period from August 1 to October 26, the Apple brand occupied a leading position in terms of revenue in the Wildberries “Smartphones” category: the order volume amounted to 8.15 billion rubles. Samsung took second place with 5.2 billion rubles, and Tecno third with 2.76 billion rubles.
On Ozon, from August 1 to October 30, 10.5 million orders worth 299 billion rubles were placed in the “Smartphones” category, according to Anabar data. Samsung remained the leader, its order revenue amounted to 84.65 billion rubles, followed by Apple in second place with revenue of 78.4 billion rubles and Xiaomi in third place with revenue of 36.9 billion rubles. .
Ozon’s largest supplier of iPhones is Citylink Delivery. The best sellers in August-October were the iPhone 14 IND 6/128 GB blue, it was sold for 1,186 million rubles, in second place is the iPhone 12 UAE 4/128 GB black (971.6 million rubles), the iPhone 16 Pro beige CN closes the trinity 8/256 GB, revenue from its sales reached 901.5 million rubles.
Samsung’s leaders in Ozon are the black Galaxy A05s 4/128 GB (ordered for 4.37 billion rubles), the same phone with 64 GB of memory (4.2 billion rubles) and the Galaxy A05 4 /64 (1.62 billion rubles).
Author:
Ekaterina Strukova
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
