Demand for products from Russian designers on the Ozon market has doubled in the last six months. Each buyer receives four orders of locally produced clothing, shoes and accessories. This was reported to RB.RU by the company’s press service.
Author:
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They highlighted that Ozon supports local brands by placing their products in the “Wardrobe” and “Made in Russia” windows, where products from 18 regions are presented.
According to the market, the number of domestic fashion sellers on the platform increased by 1.2 compared to the previous year and their turnover more than doubled.
Within the framework of the “Made in Russia” project, about 900 brands are represented on Ozon; In the first half of 2024, customers purchased 2.7 million products from regional manufacturers.
The Wardrobe exhibition brought together more than 1.3 million products from promising Russian designers, three times more than a year ago. The cash turnover of store sellers in the first half of 2024 increased by 2.4 times, indicating the great interest of buyers in domestic designer brands.
As of November 1, Ozon eliminated the possibility of paying for goods upon receipt at collection points. An exception was made for clothing, shoes, accessories and other products that it is important for the buyer to try on.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
