‘Windows Intelligence’ could be the new name for Microsoft’s AI functions

Microsoft’s artificial intelligence tools may be called “Windows Intelligence.” References possible new tag found in a system file Posted on X, formerly Twitter.

The reference found is in the appprivacy.adml file. One of the lines of code contains the identifier “LetAppsAccessWindowsIntelligence” (free translation: “Let the application access Windows Intelligence”).

This will be the third name in Microsoft’s suite of AI tools. The functions were launched under the name “Bing Chat”; months later, the entire set was revamped as “Co-Pilot”.

Allow Apps to Access Windows Intelligence pic.twitter.com/gbyU4JdmG5

— https://tero.bsky.social ???? (@teroalhonen) 18 October 2024

“Windows Intelligence” change is not approvedbut Apple seems to have taken inspiration from the name “Apple Intelligence”. All of Apple’s AI tools fall under this umbrella.

It is possible that the new branding will be “Windows Intelligence” whether to adopt all artificial intelligence functions built into the operating system. Currently, most of the tools with AI are not directly related.

Switching brands is complicated

Recently, Microsoft Copilot received a significant redesign and added more functionality to various native Windows applications. But even though it brings news Apparently the update wasn’t well received by the community, nor by company employees.

Internal messages obtained by the website Business Content show this some Microsoft employees see the update as a major setback. One of the messages stated that the bundle would “absolutely ruin” the user experience.

Changing the name of a product during a turbulent period can tarnish the brand, resulting in a negative perception of its launch. Moreover, taking inspiration from Apple’s name may harm the platform.