Apple begins research to develop smart glasses – Bloomberg

According to them, last week one of Apple’s divisions launched a secret study called Atlas, which consists of collecting employee feedback on smart glasses available on the market. The company plans to increase the number of focus groups in the near future.

The study’s findings should help Apple identify potential features for future smart glasses and possible uses of the technology, Bloomberg reports. A company representative declined to comment to the agency.

In February, Apple launched the Vision Pro augmented reality headset, but it is too bulky and expensive (starting at $3.5 thousand) to become a mass product, Bloomberg notes. According to him, for many years Apple tried to create a lighter version of glasses that would be comfortable for everyday use and could eventually replace the iPhone, but work on the project stalled due to technical problems.

Meta* smart glasses, created in collaboration with Ray-Ban, will be launched in 2023. With their help you can take photos, record videos and share content; The device costs $300 in the United States.

In mid-October, Bloomberg journalist Mark Gurman reported that Apple was preparing to launch a cheaper version of the Vision Pro in 2025. According to one source, the device will lose the EyeSight feature, which projects the user’s eyes onto an external display. , and will cost around 2 thousand dollars.

*Meta is recognized as an extremist organization in Russia and its activities are prohibited.