Vkusville opened its first cosmetics store in Moscow

The area of ​​the first point is 44 square meters. m The assortment includes skin care cosmetics “Vkusvill”, The act, Ollin, Holly Polly, Smorodina, decorative cosmetics: Shik, Vivienne Sabo, Climtcosmetics, etc.

At the checkout area you can buy Vkusville brand dietary supplements. Household chemicals, child care products and household items are also presented in small quantities.

In September, the retailer began recruiting for employees for the first Vkusvill Beautiful location. Retaility managing partner Dmitry Tokarev estimated investments in one store at 10-12 million rubles.

Vkusville has a wide variety of cosmetics, almost all of them made in Russia. In 2024, the retailer also began selling Korean products. By the end of the year, the chain plans to expand its private label range to 135 items, compared to 85 at the beginning of September.

Vkusville also sells private label cosmetics on the marketplace from cosmetics retailer Letual, Ozon and Wildberries.

The retailer is actively testing new formats for its points of sale. In early October, Vkusville opened its first store with a food court in Moscow, and in the middle of the month it introduced “gastrodarki”, a hybrid of a dark store with services for offline shoppers.