Announcements could come to Threads in early 2025 to boost profitability

With the growing success of the Threads social network, Meta add ads to the platform. According to website sources InformationThe company is considering gradually expanding the network from January 2025 as part of a multi-year project to generate profits.

Although the company has stated that it does not intend to bring advertising to Threads so soon after the social network launches, the sentiment seems to have changed. The publication states: Mark Zuckerberg’s company wants to bring such content to the network starting in January 2025.

The expectation is that the company will continue these studies little advertising and gradually increase.

This information was obtained following the company’s financial investment meeting, where Meta CFO Susan Li announced that they do not expect Threads “to be a significant revenue source for 2025 at this time.”

multi-year planning

While Meta is apparently making progress on improving Threads’ profitability, the company seems to be in no rush to do so. In other cases, Zuckerberg has announced that the service could be the next to reach the one billion user goal, and that the platform Start making profits from a multi-year project.

This planning may have changed with the recent success of Threads. In August, the social network surpassed 200 million users and is aiming to reach the 300 million target, being the biggest rival of X (formerly Twitter), due to the similarity between the services.

The growing success of the social network is accompanied by updates, as the company is working on similar functionality to X Communities and more sharing options with Instagram.