Gamer furniture manufacturer VMMGame raised 45 million rubles to develop the “affordable premium” segment

VMMGame produces gaming chairs and tables, mats, work surfaces and accessories for gamers. Now the company’s line includes 6 models of chairs with various modification options (more than 50 options for a finished chair) and 7 models of tables (more than 60 options).

According to the company’s own data, it produces more than 10 thousand units of products monthly.

With the help of investments, the company hopes to complete the transition to the “affordable premium” segment (high-quality furniture at an affordable price – editor’s note), perfect previously launched products and start developing new ones.

“The gaming market has seen strong growth over the past five years and we expect this trend to continue. <…> The brand occupies a leading position in the gaming table category and continues to increase its share in its market segments. We see in VMMGame the potential to become a leading brand in the gaming furniture market in Russia and the CIS,” a representative of the fund told RB.RU.

VMMGame was created by brothers Egor and Alexey Kravtsov. The company officially began operating in Russia under the legal entity Kub LLC in 2020; At the same time, the founders began to develop their own models of tables and chairs and transferred furniture production from China to Russia.

Currently, according to Alexey Kravtsov, 99% of all VMMGame products are manufactured internally in the city of Dedovsk, near Moscow. The company’s goal for the next five years is to increase localization in the CIS countries and other territories. Currently the brand is represented in Belarus, Kazakhstan and Uzbekistan.

Revenue from the project, according to the Kontur.Focus system, at the end of 2023 amounted to almost 223 million rubles, 1.5 times more than in 2022. Net profit reached 4 million rubles, up from 1 million the previous year .