The ad itself also adds to the confusion by switching between items like a flat-screen TV, ROG Ally, and a laptop while Black Sheep’s “The Choice Is Yours” plays in the background. “This is an Xbox” appears on the screen.
The author of the article states that the concept of the campaign blurs the line between what is and what is not Xbox, which can lead to “misunderstandings”. Despite Microsoft’s goal of promoting cloud gaming, the ad campaign caused more confusion than excitement.
Source: Ferra
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
