The ad, which aired in NASA’s control room, shows a team preparing to “launch” the iPhone 16 Pro instead of a rocket. This creativity highlights the “technological leap” provided by the A18 Pro chip, equipped with an updated neural engine, improved CPU and GPU, and significantly improved memory bandwidth.

The ad also highlights the chip’s ability to support features such as 4K video capture at 120 frames per second. Apple also highlights the new USB-C port of the iPhone 16 Pro.

Source: Ferra

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