The criticism came after Jaguar released a video showing off its new logo, which features models dressed in bold outfits but no cars. Yes, “a shoemaker without boots.” But according to Glover, that was the point.
He explained that the aim of the video was to position Jaguar in a “completely different market segment”, and that the company aims to become a luxury brand by 2025 and focus solely on electric vehicles. The new logo, introduced on November 18, does not even include the iconic jaguar symbol.
“People are not the same” ©.
Source: Ferra
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