Yandex promised Wildberries buyers a fee for reviews from 200 to 3.5 thousand rubles

Under the Junion brand, Yandex sells toys, strollers, wheelchairs and children’s seats, including those labeled “Invented in Yandex.”

The amount of payments for revisions reaches 30% of the cost of the product and varies from 200 rubles to 3500 rubles. Basically, the paid review feature is installed for new products.

In particular, money for an overhaul is promised to buyers of “Zhuzhi the Hedgehog” (300 rubles with a product price of 1,102 rubles), a sun lounger (650 rubles with a price of 2,360 rubles) and a stroller (from 1,000 rubles ). at 3.5 thousand rubles at a price of 11.6 thousand rubles), a high chair for children (1 thousand rubles at a price of 5). 709 rubles).

According to the Mayak service, most of the products for which the review fee was established were sold by the piece or by the dozen in the last month. From the Yandex assortment, the most sold wheelchairs in a month (about 3,000 units for 8.7 million rubles), but no revision fee is charged to their buyers.

Yandex and Wildberries did not respond to RB.RU’s request at the time of publication of the material.

The ability to find products for which reviews are paid appeared in the Wildberries marketplace in the “Filters” section. The publication vc.ru reported that this happened in May. This topic has not received extensive coverage.

The Wildberries offer, adopted on November 20, refers only to the “Points for Reviews” program. Participation in this program provides a commission from the WB for each review paid with points. At the same time, the rules state that it is inadmissible to stimulate buyers with promises of monetary rewards; The punishment may be to block the seller’s account.

Buyers who have already tried to make money on WB reviews wrote about their experience on the Irecommend.ru recommendation system. One of the customers confirmed that by purchasing from WB, he actually received money in his account for the review. According to the buyer, to receive payment it is necessary to complement the review with photos and videos, and the money will arrive in two weeks. Additionally, not all paid reviews are verified and published.

Alexander Krivosheev, managing partner of the company “+7 Productions”, told RB.RU that the practice of “cheating” reviews has existed for many years, including those that propose to do this on WB. In his words, “review work” has always been and remains a key tool for promotion in Russian markets, unlike their Western counterparts. But if we talk about official payment for reviews from real customers, then this is a good practice.

“Most dropshippers generate reviews through services, exchanges, and hired copywriters. Immediately there was an overt financial motivation. And, if these are real reviews from real customers, I don’t see anything criminal here. For example, offering a 5% discount to a person who provides a review is normal practice in many niches. A person spends time, but it costs money,” explained the expert.