The State Duma approved an Internet advertising rate of 3%

The modifications to the internet advertising rates, on December 9, introduced the bill on the mandatory indication in the advertising of complete information about the conditions and amount of loans. They were supported by the Information Policy Committee, Information Technology and Communications of the State Duma.

Changes are being made in the law “on advertising”. According to the modifications, advertising distributors and advertising systems operators must contribute to the budget 3% of quarterly income “received by the sale of advertising distribution services.”

The rate will not apply to advertising placed on the websites of radio and television broadcasters, news agencies and government organizations, says the bill.

Perform the “Marketing on the Internet for small businesses” course course

The money received from mandatory contributions will be used to support the headline holders of the software, which is included in the State Russian Software Registry, and to develop information resources. Your list will be established by the Cabinet of Ministers.

Kommersant wrote about the plans of the authorities to introduce a new rate for online advertising in early October. Subsequently, RBC clarified that the amount of deductions will be 3%. According to representatives of the advertising market interviewed by Forbes, the rate will have a negative impact on the entire industry, for example, will lead to an increase in the prices of advertising operators and accelerate inflation.

In addition, at the beginning of December Forbes reported that the Federal Anti -Ponopoolio service had developed criteria to classify data as internet advertising. Information published in markets, classified ads and search engines is planned to be recognized as advertising.