The ad promotes Ava, Artisan’s AI sales representative, which the company says can replace a human at a very low cost. Other billboards proclaim, “The age of the AI workforce has arrived.”
The campaign sparked outrage online, with many criticizing it for targeting people’s fears. Some Reddit users noted rising tensions in San Francisco, where the high cost of living and changes brought about by technology have already created the feeling of a dystopia.
Artisan CEO Jaspar Carmichael-Jack defended the campaign, acknowledging its dystopian tone but saying it reflected the changing nature of business.
Source: Ferra
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