Telegram has started placing advertisements between posts on channels, Adindex reports this with reference to the MTS press service. The editors of iPhones.ru also noticed the innovation.
The number of advertising blocks in a channel may vary and depends on the number of unviewed publications.
Advertisers may not select this format when creating an ad. Telegram itself decides where to show ads.
MTS marketers believe that this change will reduce the cost of advertising in Telegram.
Increasing the number of advertising spaces will have a positive effect on prices at auctions and will help avoid overheating and inflated bids.
Elena Melnikova, vice president for advertising business at MTS
Previously, official advertising on Telegram was ordered only after the user had read all new posts on the channel. You can disable advertising in Telegram by purchasing a Premium subscription. [Adindex]
Source: Iphones RU
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