The new Bixby will be equipped with generative AI capabilities, making it an important part of the Galaxy AI ecosystem.
The assistant is expected to compete with Google Gemini integrated into S25 devices. Samsung emphasizes that rather than replacing Bixby, they are focusing on improving it by adding advanced technologies to increase its functionality.
Bixby was first introduced in 2017, but its popularity remained limited.
The new version promises to be an important feature of the Galaxy S25, especially as rivals such as Apple Siri integrate artificial intelligence into devices.
Although details have not yet been revealed, experts believe that the updated Bixby has the potential to change the perception of voice assistants thanks to the deeper use of artificial intelligence. You can learn about its capabilities closer to the launch of the Galaxy S25.
Source: Ferra
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