If you usually eat Oreos, you may have already eaten an AI-made cookie. In a report from Wall StreetJournalMondelez group, which is behind Oreo and many other brands, states that it uses artificial intelligence to create new product recipes.
Founded in 2012, the holding owns Oreo, Lacta, Trident, Bis, Club Social and many more companies. The food giant, which produces innovative ideas using artificial intelligence to speed up the time to create new recipes, reveals that the technology has been used in more than 70 different projects since 2019.
With the help of the resource, the company’s scientists are able to create projects optimized for specific features. For example, it is possible to ask artificial intelligence to create a recipe with a buttery taste, a thin crust and a vanilla flavor; This also measures the cost of ingredients and the nutritional impact that food will have on people.
Gluten-free golden Oreos are the result of artificial intelligence
Although the company has invested a lot in technologies, there does not seem to be such a popular cookie made with artificial intelligence so far. Actually there is. The biggest success so far is the Oreo Golden Gluten Free, launched in recent years, which looks golden and white and does not contain the protein found in grains.
Despite the apparent success, this was not always the case. According to Kevin Wallenstein, the person responsible for digital biscuit research and development, artificial intelligence has already made big mistakes. Still in its infancy and not needing much instruction, the AI created recipes that contained absurd amounts of sodium bicarbonate due to the low commercial cost, but this resulted in terrible-tasting cookies.
The use of artificial intelligence across the group speeds up product development and eliminates much of the repetitive work, allowing new products to reach the testing phase up to five times faster.
Source: Tec Mundo

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