The Salist AI service for increasing product sales on Wildberries has expanded its functionality: now users will be able to set up advertising to promote products in the first market results for key queries that sellers need.
Author:
https://rb.ru/author/mkeehl/
Subscribe to RB.RU on Telegram
Advanced settings can be useful in several cases.
One of the situations is if the seller wants to promote his product based on competitor requests. For example, he sells sneakers at Wildberries. In automatic mode, the service determines that this product should be promoted in the groups “Sneakers”, “Men’s Sneakers”, “Running Shoes”, “Black Sneakers” and other similar groups. At the same time, the seller wants to attract that part of the audience that is specifically interested in shoes from specific brands such as Nike. You can then use the advanced settings to launch promotions also in the “Nike” and “Nike” groups.
Additionally, advanced settings can be useful if the seller decides to globally adjust the promotion strategy. Thus, after studying sales statistics and the market situation, the seller learns about a seasonal increase in interest in products for a healthy lifestyle and wants to try to sell products following this trend. Using advanced settings, you can start promoting your sneakers in the “Healthy Lifestyle”, “Beauty and Health” and “Fitness” groups.
How to use advanced settings to promote products
1. In the Salist service settings, go to the “Advanced settings” tab.
2. Automated SEO optimization is enabled by default for all products. If optimization is not required for any product, you can disable it by clicking the appropriate checkbox.
3. If you want to promote a product, but for certain keywords, add the necessary words to the “List of white phrases” – the service will start showing ads for the product in all groups that match the keywords in the list.
4. The list of available keyphrases can be found in the corresponding section of your personal Wildberries account. Additionally, you can use the analytics service and see directly for which keywords your competitors’ products are displayed.
Salist will automatically launch an advertising campaign for products, promote them on the market and give useful recommendations that will help you work on product sheets, optimize prices and logistics.
Author:
Nikita Statsenko
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
