Petr Markov, founder of the Wildberries and Ozon promotion and analysis service “Anabar”, explained to RB.RU how Russian sellers can resist Chinese sellers in the markets.
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According to Markov, Chinese sellers will not increase competition in the markets, as it is already high, but some Russian sellers may have sales problems.
“Those sellers who buy products from China will feel strong competition if a Chinese supplier enters our market and can sell cheaper. “Russian sellers whose non-Chinese products have a cheaper Chinese equivalent are at risk,” the expert said.
Sellers whose goods from Chinese suppliers enter the Russian markets can try to compete in the market, the expert believes, and they have the tools to do so.
“You can repackage the product for marketing purposes, take high-quality photographs and infographics, and start selling it more expensively than the Chinese ones, until buyers perceive the product differently: this one is better, but more expensive, and This one is worse and cheaper,” said Markov.
According to Markov, additional value can be added to a product, for example, by packaging it in a presentable gift box and then increasing the price by an amount greater than the price of the package.
Another way: create sets of goods.
“For example, a salt, pepper and napkin holder in a single product. Firstly, you will save on delivery and increase the average invoice and, secondly, you will avoid direct competition with the same salt shakers, which your supplier will be able to sell cheaper than you,” concluded Markov.
- On December 16, the Financial Times reported that Chinese sellers are actively expanding their presence in Ozon and Wildberries in an attempt to find new markets and avoid Western tariffs. 80% of orders from Ozon Global, which allows Ozon customers to buy products from abroad, are for products from China. The press service of the FT site stated that they have already registered at least 100 thousand Chinese sellers.
- Between January and September 2024, the growth of the number of sellers on Russian markets slowed to 17% compared to the same period in 2023 (last year the increase was 38% compared to 2022), analysts from Tochka Marketplaces. According to a study by the PRO Wildberries Business Development Center and Tochka Bank (conducted in July), by the 12th month of working at Wildberries, 43% of entrepreneurs earn up to 10 thousand rubles per month, and only 10% of sellers in This time reach a monthly income of more than 1 million rubles.
Author:
Ekaterina Strukova
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
