Yandex has submitted an application to Rospatent to register two Yandex Factory logos, AdIndex drew attention. Since September, “Yandex Factory” is a separate business area of the company, which includes Yandex Market’s own trademarks (private brands).
Author:
https://rb.ru/author/bmuzichenko/
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Both versions of the logo use a black font on a white background and the new Yandex Factory symbol. One of the emblems contains the logo of Yandex itself.
It is planned to register trademarks in 38 classes of the international classification of goods and services, including hospitality services, hotel services, legal services and security services.
At the end of September, Yandex announced that Yandex Market’s private brands would move to a separate business direction, which would be called Yandex Factory and would be part of the E-Commerce, RideTech and Delivery groups. The company indicated that the solution would expand distribution and sales channels online and in retail chains.
Yandex Market began developing private brands in 2021. Since then, the company has created 10 brands under which it produces products for outdoor recreation (Outstep), equipment (Tuvio), children’s products (Junion) and more.
Author:
Bogdan Muzychenko
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
