A study published Friday (8) by the German analytics firm GfK reveals promising data for the 5G mobile phone market in Brazil. According to a study conducted between January and May of this year, Smartphones compatible with fifth generation mobile network technology grew by 230%.

Felipe Mendes, GfK’s managing director for Latin America, said: “The result is astonishing, as by early 2021 the consumer has very little choice and they are all premium models. However, from Black Friday in the second half of last year, interim launches with prices ranging from R$1.7k to R$2.5k, It says execution.

5G smartphone market in Brazil

The launches at more affordable prices seem to have warmed the market. The average price of a 5G mobile phone in the first half of 2021 was close to R$5,350. In the same period of 2022, with the expansion of the brand portfolio, prices began to enter the pockets of Brazilians more”, emphasizes Mendes.

According to the expert, the strategy to launch these innovations at higher prices – by focusing on a technology-connected audience – It is a “typical behavior of the markets” of the genre. According to him, after a certain period of time, there is a natural democratization of the product with price cuts and “more presence in the houses”.

As an example, a list of devices approved by the National Telecommunications Agency (Anatel) in Brazil, displayed on the municipality’s official website, has grown rapidly, showing 65 devices of various makes and models.

Source: Tec Mundo

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