Mangoes, leather jackets and men’s cosmetics – the main trends in the Russian markets for 2024 have already been named

Trends for 2024 according to Moneyplace

According to Moneyplace, 2024 brought unexpected trends. One of the main ones concerns the outerwear category, where the classic black coat has been replaced by leather jackets for 1950 rubles. The leader in the women’s clothing category has also changed: instead of polka dot dresses Russian women began to buy comfortable and tight-fitting ribbed models that cost about 2,000 rubles.

The new trend of the outgoing year in household items has become oxygen stain remover at a price of 375 rubles per package, and among cosmetic products, instead of a hair care spray, a moisturizing mask for the same purposes began to become popular for 384 rubles, while cloth masks for facial care fast at 643 rubles for a pack of 30 Pieces remained popular.

Moneyplace analyzes also show that in 2024, the trends in the markets remained panties and socks sets at a price of up to 1000 rubles and glass. teapots 300 rubles each. Russians continued to buy backpacks with a thick back for carrying a laptop, which cost about 1,300 rubles. In addition, the best sellers remained bedding with bright designs for up to 1,500 rubles and soft children’s plasticine for 353 rubles.

Dried mango on wild fruits

Wildberries RB.RU talked about the products with the highest turnover. In the Apparel section, the biggest revenue came from t-shirts, tights, hoodies and bike shorts. Become the sales leader set of three t-shirtscame in second place furry insulated leggings.

In the “For holidays” section, the first place in terms of turnover was occupied by “Pink” garland of 100 meters with control panel, followed by 180cm high artificial Christmas trees. Garlands and Christmas trees ranked 14th among Wildberries’ most popular Christmas products. Only in the penultimate place, for a change, was a set of balloons with helium in a bag as an extra.

The main trends in the “Products” section of Wildberries were: dried mango, turkish coffee and fruity pastille “Pastilushka”. In Wildberries, Russians actively bought mainly sweets: candies, syrups and honey. Next, a high rotation of seeds for weight loss, sweeteners and melted butter.

In the Appliances section, the main interest focused on vacuum cleaners. Sellers of anti-pilling machines, hair styling tongs, steam cleaners and irrigators also made a lot of money. And the leader of the section became a robot vacuum cleaner that speaks Russian.

In the “Shoes” section, sneakers and clogs had the highest turnover, and the greatest interest was generated among smartphones economical models TECNO, Infinix, Realme, POCOThe iPhone 13 and 15 led among Apple teams.

Hair mask for men with Ozon

The sections of Ozon that grew the fastest turned out to be Fashion and Beauty. The market noticed that customers began to more frequently purchase products that they previously preferred to try in person.

Among the trends of the outgoing year, Ozon highlights that its sales have tripled cosmetics for men. The greatest growth within the category was shown hair mask for men – 57 times. In addition, rapid growth was observed in sales of products for eyelashes and eyebrows, and the popularity of cosmetic sets increased, for which the number of items in the Top 200 category increased by 2.5.

The Fashion category turned out to be the fastest growing on Ozon in 2024, doubling its turnover. The greatest demand in the category was outerwear, lingerie and jewelry for men and women, which are the leaders in unit sales, according to the market’s press service.

In the Beauty section in 2024, the categories “Care and Hygiene” and “Cosmetics for Children and Pregnant Women” showed the greatest growth. In third place in terms of growth rate was the category “Perfumes and Aromatherapy”, this is a new trend on the site.

T-shirts in Yandex Market

Yandex Market analyzed customer requests in 2024 and found that the most popular categories included clothing, shoes and accessories, electronics and appliances, home goods, sports and children’s goods.

“In the Fashion category, customers requested more frequently T-shirts, sweaters and sweatshirtssneakers and sneakers, in household items: dishes and utensils for cooking and table setting, as well as bed linen. In the field of children’s products, for example, toys and construction sets were very popular. Other popular orders at the end of the year: tools for repair and construction, as well as sporting goods, e.g. exercise equipment and sports equipment“, reported the press service of Yandex Market.

The market representative added that in December 2024, products for the preparation of the New Year also began to become popular: decorations, Christmas tree decorations, artificial and natural fir trees, as well as products for setting tables.

Independent public relations consultant Denis Goldman believes that in 2025 the markets will see a trend of increasing demand for smart devices, as well as purchases in the field of sports, sports equipment and sports games.

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