2024 marked the first year of growth in smartphone sales after two years of market contraction. At the end of last year, mobile device sales grew 4% year-on-year, while 2023 was the weakest year for the industry, reports analytics company Counterpoint.
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Samsung and Apple are still traditionally the market leaders in terms of sales. Although the Korean corporation maintained first place, its market share for the period 2022-2024 fell from 21% to 19%.
Second place, with a share of 18%, is occupied by Apple, whose sales decreased by 2% during the same period. According to Counterpoint, the iPhone 16 received mixed reactions from buyers, including due to issues with the availability of Apple Intelligence artificial intelligence.
The Chinese brand Xiaomi has shown stable growth. Its sales for 2022-2024 grew by 12% and its market share increased from 12% to 14%. Counterpoint analysts attribute this to the restructuring of the company’s product portfolio, the emergence of premium products and an aggressive business expansion policy. Oppo smartphones experienced the biggest drop in sales (-8%).
“2024 has become a year of recovery and normalization after a difficult [для рынка] 2023. <...> As macroeconomic pressures eased, the market started showing signs of recovery from Q4 2023 and is now growing for the fifth consecutive quarter,” said Tarun Pathak, research director at Counterpoint. In his words, the regions that lead the positive trend are Europe, China and Latin America.
According to researchers, smartphone sales are unlikely to reach pre-Covid levels in the near future, and the driver of the positive trend will be an increase in the average bill: sales of ultra-premium smartphones that cost more than thousand dollars were the most active. dynamics in 2024.
Author:
Mikhail Zelenin
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
