Adam Mosseri, the platform’s manager, announced yesterday that Instagram reels can now last up to 3 minutes (19). The change is part of a series of new features introduced in recent days.

“In the past, we only allowed 90-second reels because we focused on short videos, but we heard feedback like this: [o tempo] Too short for those who want to share bigger stories“, Mosseri said on air.

Until then, Instagram only allowed saving and editing 90-second reels or stream videos directly from the gallery for a maximum of 15 minutes.

With the change, Instagram’s creation tool will allow you to record and edit up to three minutes of content.

The longer reels conveniently arrived on the same day TikTok was suspended in the United States; This situation lasted only a short time. On the rival platform, videos can last up to 10 minutes.

Among the platforms that include short videos Instagram was one of the last countries to embrace longer posts. Before this, it was YouTube that increased the maximum length of Shorts to 3 minutes.

There is a lot of news on Instagram

January has been a busy month for Instagram: The platform changed the format of previews of profile posts, announced a number of changes for the personal page, restarted political content recommendations on the platform, and introduced a new editing app of its own: Edit.


Source: Tec Mundo

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