Exalter Group intends to raise 660 million rubles during a pre-IPO on the MOEX Start platform of the Moscow Stock Exchange on January 22. The holding company owns the marketing agency Exalter and the AdTech Visible company, the group’s press service informed RB.RU.

The owner of the company AdTech Visible planned to raise 660 million rubles before the IPO
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“As part of the pre-IPO, the group will offer investors shares of Exalter JSC (code – VSBL), issued as part of an additional issue, in the amount of 500,000 ordinary shares at a price of 1,320 rubles per share,” reported said the press service.

They noted that this corresponds to 20% of the authorized capital of the holding company and that the total amount of money raised will be 660 million rubles. The organizers of the internship will be BITL and BKS Company LLC.

The funds raised are planned to be used to launch and train our own Visible AD platform. It will allow it to scale its business in the online advertising market, as well as provide the company’s clients with access to a greater number of services, Exalter explained.

In particular, Visible AD is designed to solve the main problems of the mobile and Internet marketing market: providing seamless access to foreign advertising inventory and eliminating fraudulent traffic (increasing views through bots).

Exalter unites brands that offer a full range of online and offline marketing services: Visible (according to its own data, it is one of the top 3 mobile marketing agencies in Russia with a market share of 7.6%), Exalter agency and Exalter software developer. Digital.

The group plans to increase its revenue up to 9.5 billion rubles by 2029 with an average annual growth rate of around 40%. The holding company also expects an increase in business profitability, which will be achieved mainly thanks to the launch of Visible AD.

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Author:

Bogdan Muzychenko

Source: RB

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I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.

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