Minecraft has achieved the impossible: now Doritos

Dorito will never be released into the public with the arrival of the film Mining craftas we will see a perfectly square Dorito.

Doritos developed to coincide with the launch In Minecraft Movieas confirmed by the brand.

Inspired by the movie’s cube universe, Doritos has designed a limited number of square chips that are hidden within 100 promotional packs of 100 180g Heat Wave Chili that will launch from February 28 to March 10.

Doritos will share clues that hint at the location of the packages prior to launch.

The Pepsi brand will also be running a digital promotion from February 17 to April 13 that invites consumers to scan the QR code in promotional packages to be able to reveal the square Doritos chip.

For now, the promotion is for the United Kingdom, but it is possible that this enthusiasm is also coming to the United States, Spain or Latin America.

Along with the promotion of the square chips, Doritos will also release two variants inspired by the characters from the film next week.

According to Doritos, the Creeper ukring offered “spicy and explosive flavors,” while the Ghat BBQ was “sweet and tangy.” Both will join Doritos’ permanent alignment after the end of the promotion, called the Zingy Vinegar Blast and Sweet Tang BBQ, respectively.