Last year it was marked by a certain increase in the Russian appliance market: local actors represented 50% of the brands available for purchase and increased exports to friendly countries. Experts expect a similar dynamic associated with import substitution policy in 2025.
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According to the company Gradus retail Index (GRI), cited by Rossiyskaya Gazeta, in 2024 there were around 15 million units of large and small appliances of national brands (plates, robotic vacuum clezers, etc. represented 7 million) . They produced 3 million refrigerators, 2.5 million washing machines and 1.5 million kitchen appliances.
An important market share is occupied by brands “with an important Russian participation”, which include WeissGauff, Polaris, Scarlett and Kitfort in the GRI. In the segment of large appliances in 2024, Weissgauff became a leader with a 15-16%participation, in the segment of small appliances, with a 14%participation, Polaris occupies the first place.
According to company analysts, in 2025 it will grow not only its own production and the supply to the Russian market, profitable by the absence of high logistics costs, but also the export of products to friendly countries.
In 2024, around 2 million teams were exported to Kazakhstan, Uzbekistan, Armenia, Kyrguistan, Iran, Turkey, India and the African states, which were successful there “due to low cost, energy efficiency and adaptation to operational conditions local “. Local operating conditions imply, in particular, over -the surgery.
The positive dynamics of online sales will also continue: they will reach higher levels than in 2024 (53.1%) due to the general digitalization of the country and the popularity of cashback. The general year -on -year increase was 11% and the average invoice increased to 36 thousand rubles.
The director of the company of TU ADMITAD, Dmitry Klyukvin, also believes that in 2025 the influence of the “content platforms” (bloggers, online media, popular aggregators with grades) will increase: it is its recommendations that will stimulate demand.
Tenda Technology CO added that during the past year, they have accumulated in warehouses between 12% and 14% of the total volume of so -called “inactive” (non -popular) brands of small appliances. At some point (presumably towards the end of the year), it will still be “discarded” from the shelves, perhaps even with discounts.
Author:
Ekaterina Alipova
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
