The number of sexual stores has decreased in Russia

Of the 16 cities, millions of stores, the increase in the number of sexual stores was registered only in Yekaterinburg (+ 2.6%, up to 39 stores) and Novosibirsk (+ 5.5%, up to 58 stores). In Krasnoyarsk and Rostov-on-Don, the number of stores has not changed 38 and 30, respectively.

Most adult stores closed in Volgograd . In Krasnodar, the number of sex stores decreased by 15.7%, ascending to 59. In Moscow, the number of adult stores decreased by 8.9%, to 298 and in St. Petersburg by 14.4%, to 107.

Esenia Shamonin, the founder of Skill-Villy and Jade Wand, in a conversation with the publication, said that people began buying intimate products in markets or in network cosmetic stores, where special shelves were assigned for them.

For example, in 2024, sales of wild goods of intimate goods increased by 20% in the annual calculation. And in the “golden apple”, the sales of such products in natural terms increased by one year by 35%, in monetary, by 30%.

The DNA Consulting CEO, Anton Belykh, said that most sex stores are closed in sleeping areas. According to its forecast, in the central areas, flagship stores will be developed, and the audience of small sexual stores on the outskirts will increasingly change markets.

In mid -January, Roskomnadzor said he was ready to study the proposal of Senator Artem Sheikin to introduce the age of customers in the markets when he sold adult products. Sheikin emphasized that this measure will minimize “the risk of random or unauthorized access of children to goods and materials of intimate issues.”