“This is a left.” Why Wildberries needed an educational platform

The general director and co -founder of the service to promote the market JVO Maxim Loginov said that the future Wildberries platform is “a powerful level for entrepreneurs who want to transfer their business online.” According to him, “his own Edtech niche, whose value is very doubtful, has already been formed around electronic commerce.” “The number of theoretical experts that teach the trade of cervicitos helmets is growing, but does not completely understand the complex electronic commerce industry,” Loginov added.

According to the expert, it is not enough to “go through an express course on the issue of retail sale” to successfully trade online. “Behind the communication of the seller and the buyer, they are hidden huge commercial processes, in which he needs to be able to dive. Therefore, Wildberries and decided to convey their acquired experience and share it. In this sense, the launch of the platform seems to me a logical stage: this idea is very consonant with us, ”said Loginov.

He added that JVO is developing a logistics course for the Wildberries educational site. “In fact, together we create a free support system, the ability to obtain the necessary skills, experience, exam. If we understand that Wildberries is first a channel with which he must learn to work, then it will be faster to take his business to a new level, ”summarized the expert.

The seller and author of the Telegram Canal “market development” Maxim Popov expressed the hope that “Wildberries will assume the proper training of employees for markets.” “I really want this to be with Wildberries’s classic approach, when the manager can only make merchandise cards and somehow configure advertising. It is important that the manager can establish all the processes that should be able, including the launch and support of the goods, “said Popov.

At the beginning of February, Wildberries launched training for rookie sellers in proof mode, which, according to the company, will help them deal with market work. After the pilot, the company plans to collect reviews on the embedding and start introducing it for all novels.

When commenting on the market decision, Popov recalled that there was always training on online platforms, but referred to “completely basic things”, and the same vendors turned to it “only in case of some problems.” “The breweries often reach those who are not predisposed to business, because they were promised by the golden mountains. As a result, the rookie seller rises to loans and sits without money, and there are thousands of unnecessary goods on the site. Thanks to the collection in the collection, the number of these people will begin to decrease, ”concluded the expert.