Total sales in financial terms increased by 10% and reached 71 billion rubles. The main share in the market was occupied by PC teams such as IRU, Ribbed and small local brands. 4CES, Thunderobot and MSI are also observed in the premium segment. This confirms the tendency for both budget models and exclusive assemblies with additional capabilities.
Apple and Dell from individual brands were particularly noticeable. Apple sales increased by 2% with quantitative terms and 19% monetary. Dell showed a rapid growth of 26% with the number of devices sold and 174% monetary, which is associated with increasing demand in the institutional segment.
Head of Computers and Tablets, M. Video Eldorado, Sergei Zaraysky recorded several basic factors affecting the market. First, a decrease in average price has attracted more buyers, especially in the PC segment. Secondly, Chinese brands strengthen their positions and offer high quality solutions at an affordable price. Thirdly, the business sector actively updates the computer park, which is approved with a sharp increase in Dell sales.
Source: Ferra
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