The profitability of Russian hotels is reduced due to cost growth, particularly for the content of infrastructure and labor remuneration. This was declared by RB.RU by the founder of the “Baden-Baden” thermal network and the Baden Family Evgeny Kononov companies. Previously, RBC said that the profitability of hotels falls against income growth.
Author:
https://rb.ru/author/kossakovskaya-astasiya/
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“Hotel profitability is reduced not so much due to lack of demand as due to cost growth. Although hoteliers can increase, the cost of maintaining infrastructure, the remuneration of qualified personnel, maintaining a high level of service and other constant improvements are growing as a main rhythm, ”he emphasized.
According to Kononov, an integrated approach is important to increase the profitability of the hotel business. In particular, it is necessary to automate commercial processes to reduce the risk of errors and accelerate the service of the guests, as well as optimize the use of resources. In addition, in the hotel business it is necessary to regularly update the bottom of the room and modernize the infrastructure: update the interiors, buy high quality equipment. Providing a hotel of a modern level of comfort “becomes a significant argument for guests when choosing,” believes Kononov.
The businessman added that it is important to constantly improve the service through staff training, the development of personalized loyalty and services programs. However, such decisions require investments that, in turn, imply an increase in the cost of a hotel service for a final consumer.
“That is why the cost of services is gradually increasing: this is not only a allowed step, but also a logical step. The main thing is to do this with care and reasonable, demonstrating to guests that they receive a high level of service for their money, modern infrastructure and first class conditions for relaxation or work, ”Kononov concluded, and added that said strategy will finally pay Out due to customer loyalty, repeated races and strengthening the hotel reputation in the market.
On February 11, RBC, citing Rostat data, said that in 2024, collective accommodation facilities in Russia obtained 1,04 billion rubles, the increase of the year per year amounted to 27%. However, the profitability of the hotels, the publication said, is contrary to the growth of income.
Author:
Anastasia Kossakovskaya
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
