“Care demand growth for you”: the revolutions of massages and spa halls have grown significantly

The billing and the number of payments in Russian hairdressers and beauty salons last year doubled, and the average check in them increased by 3%, to 2.98 thousand rubles, they indicated in Yumoney. In the spa, according to the service, the average check grew 6%, greater than 4.66 thousand rubles, and the billing and the number of payments also doubled.

According to Yumoney, companies that provide personal services showed the greatest profitability in 2024 among all small businesses (with a turnover of up to 1 million rubles per month). “Small sites are more flexible, it is easier to provide an individual approach to the client, so personal services are so popular in this segment. The development of the segment is backed by a low entry threshold and an increase in the demand for the audience for personal care, ”said Nikita Savelyev, head of the E -Mumoney Department.

In this context, more and more beauty salons appear in Russia. According to the Yandex card, during the year its number increased by almost 16%, exceeding 76 thousand. 27.5%).

Last year, cosmetics online stores also improved the indicators last year. According to Yumoney, its billing increased by 67% in annual terms, and the number of payments is 65%. The average check in such stores has not changed for the year, ascending to approximately 5.3 thousand rubles.

Among the products in the small segment, construction materials are also popular. The billing of stores with such products in annual terms increased by 93%, the number of payments in them is 75%and the average check is 10%, up to 10.6 thousand rubles. In the category of memories and cards, billing increased by 41%, the number of payments is 32%and the average of 7%, up to 3.19 thousand rubles.

The average business (with a monthly turnover of up to 15 million rubles), according to Yumoney analysts, is developing tourism and entertainment. For example, the billing of travel agencies in 2024 doubled, payments were made more in 55%and the average check grew 41%, to 8.3 thousand rubles. In the category of attractions and exhibitions, the revolutions increased by 96%, the number of payments is 71%and the average check is 15%, up to 10.9 thousand rubles.

Billing of the box office, which sells tickets for theaters and cinema, increased by 45%, the number of payments by 15%and the average check, by 25%, up to 2.2 thousand rubles. The entertainment parks increased the billing by 19%, the number of payments, by 3%and the average size of the transaction, by 15%, to a little more than 8 thousand rubles. According to Savelyev, the scope of entertainment and tourism in Russia “grows continuously”, even through the restoration of “out -of -line acts.”