The return of the Swedish furniture stores in Ikea to the Russian market will be “quite complicated and expensive”, however, the demand for Russians for brand products has been preserved, since it has not yet been able to “replace it”, the vice – The president of the union said in an interview with slow.
Author:
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“The prospects for Ikea’s return are quite complicated, since those areas they owned and where Ikea stores were located in Mega shopping centers are now sold and occupied. Although Ikea has been a long time ago and the alternatives appeared in the market, it has not yet been possible to completely replace the large Ikea format, and the request for the furniture of this brand remains, “said Lulin.
The expert also emphasized that the possible return of the brand to Russia will be expensive, and the company’s official requests are currently received to resume trade in Russia.
Previously, the Union of Shopping Centers (STC) offered to return to Russia Uniqlo, H&M and Inditex (Zara, Massimo Dutti, Bershka and other brands) that left the Russian market in 2022. The union indicated that they were ready to promote a dialogue, Solve logistics problems and maintain “reimbursement without obstacles” of foreign companies in the Russian market.
Before this, STC was informed that Inditex was negotiating in private to return to Russia. According to the association, the “defrost” period should be for this, when relations between Russia and Western countries will apply to mitigate sanctions.
Author:
Anastasia Kossakovskaya
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
