Alfa-Bank, X5 and Beeline Register “Pago Orange”

The applications were submitted in February for the registration of MKTU classes, including retail trade, banking and telecommunications, office supplies, research and some others (09, 16, 18, 25, 35, 36, 38, 41, 41, 41, 41, 41, 41, 41, 41, 41, 41, 41, 41, 41, 41, 42). The company also submitted applications for brands “Orange Keshbek”, “Orange Kashback”, “Orange” and others.

At the time of publication, it was not possible to obtain comments on the parties.

• The loyalty coalition program belongs to the PJSC X 5 Corporate Center (Pyaterochka, Perekrestak store chain and others), PJSC VimpelCom-Communion (Beeline Brand), Alfa-Bank and Alfastrachovitan. The company was recorded in April 2024 with a charter capital of 10 million rubles, in July 2024 the amount of capital increased to 100 million rubles.

“The company is designed to become the basis of our new joint project, which we will be ready to count more about more about,” said Alfastrakhovanie’s representative (appointment for vedomosti).

The KPL website indicates that the company has developed and published a convenient service to obtain benefits from the usual expenses.

In January, Sberbank submitted requests to Rappa to the registered trademarks “Payment with a smile” and “Smiles: this is profitable” for Bio -Activation, she recognized RB.RU. Applications are submitted according to MKTU 09, 35, 36, 38, 39, 43, 45 (financial services, retail trade, equipment, catering services, security and more). The bank launched a payment service with a person or a smile in 2023.

As a source familiar with the bank’s plans explained to RB.RU, the credit institution will ensure registered trademarks, since “other players will develop and develop and arrive.”

The number of Russians who were registered in the “public services” and in a single biometric system (EBS) to obtain access to payment by a voice or person, approached 3 million people, Tass wrote.

Sberbank and the National Payment Cards System (NSPK, “MIR” payment card operator) create a single payment service by a person. Its launch is scheduled for the second half of 2025, Izvestia reported in January with reference to Sberbank Sberbank Sberbank Sberbank and NSPK.

X5 and Sber launched a payment pilot using a biometric identification in March 2021 on the retail discount network. In 2023, the companies launched an innovative payment service using a smile for 15 thousand self -service ticket offices installed at 4,100 pyaterochka and crossroads of retail chains.