In Avito, the volume of books on the platform was first discovered for the first time

More than two thirds (66%) of the books implemented in Avito are occupied by previous books (B/Y). The remaining participation falls to new publications.

Book sales on Avito in 2024 grew faster than on average in Russia. According to EKSMO-AST, total book sales in the country last year increased only by 7% of the year and amounted to 98 billion rubles. At the same time, in the markets, the growth of sales amounted to 34% per year when reaching 46.1 billion rubles.

Sales of the federal books “Read City-Gorodeoed” and other relevant retail points decreased by 1%, 11.7 and 25.3 billion rubles, respectively.

Why are you losing offline? The key growth factor is the relatively low cost of book products on online sites, said the author of the Telegram channel of books and reviews Valery Shabashov, for example, in Avito, a book by the popular psychologist Mikhoil Labkovsky “I want and I will do it. Ancient and rare publications, as well as books by foreign authors who have abandoned Russia.

The general director of the Alpina Publication Group Alexei Ilyin explained that the attractive cost of books in the markets is due to their lowest costs: the sites do not need to pay the rental of the facilities and pay the salaries to a large number of employees.

• According to the State Library of Russia, the circulations of the Russian books by 2024 increased by 10.3%, to 369.5 million copies. According to market participants, this is due to the growth of sales in markets and with special orders for retail networks. However, the growth of circulations and names this year can stop due to the increase in printed prices.