Analysts named the number of Russians who are waiting for the return of Ikea

Around a quarter of respondents, 27%are looking for imported goods through alternative channels. Another 29% prefer to buy foreign products from the remaining brands in Russia.

Almost all Russians (84%) agree that national brands could partially replace the deceased companies. 74% expect foreign brands to return to the Russian market. Almost half (46%) is positively related to their possible performance, and 18% are waiting for this.

What brands are missing more? The Russians mainly expect the return of equipment brands and electronics (46%), as well as furniture and products for the home, clothing and shoes (44%each). The following are the brands of international payment systems and services (41%), sporting articles (39%), food and fast food products, cosmetics and perfumes (33%each), cars (23%), transmission platforms and game services (19%each).

Most consumers are waiting for the return of Ikea (90%). Among the clothing and shoes brands, most would like Zara’s return (48%), H&M (46%), Bershka (23%) and Uniqlo (14%). In addition, the survey participants want Netflix, Visa, McDonald’s, Coca-Cola, BMW and Toyota.

• After negotiations between Moscow and Washington, the information about the possible return to the Russian market of international companies appeared in the agreement of the conflict in Ukraine. Russian officials responded to these mostly great messages: they are ready to launch only those companies that will accept the favorable conditions to Russia.
• The return of the Swedish furniture network in Ikea to the Russian market will be “quite complicated and expensive,” said Pavel Lyulin, vice president of the Union of Shopping Centers. But the demand for Russians for brand products has been preserved, since it has not yet been replaced by replacing it, he said.