YouTube will redraw its application to offer more streaming services

YouTube prepares an important update for using television In order to ensure greater sight of payment content. The latest rumors say that the video platform will begin to offer other payment services in the same user interface.

According to the message InformationYouTube is working on the redesign of your application for Integration of third side streaming servicesThis change is based on the PrimeTime channels, the functions presented in 2022, which allows users to subscribe to services such as Paramount+, Max and Crunchyroll directly from the platform.

Although this model Similar to Prime VideoCanels de AmazonThe current implementation of YouTube has remained more unnoticed, since it requires users to access the “Films and Television” tab to find content. In accordance with Informationthis Lack of visibility limited the adoption of the functionWhich led YouTube to Pausar to include new streaming services.

With this redesign, YouTube seeks to integrate the contents of the payment of more smooth in the platformThe new home page will be highlighted by films and series by subscription, as well as ordinary video channels to which we are signed. According to the report, the new application will help the company diversify its sources of income outside of advertising, using the advantages of its huge user base to increase the services of the third parties.

YouTube wants to become a new main video

Kurt Wilms, senior director of products management on YouTube, explained that The goal is to eliminate the difference between the native content of YouTube and the subscription contentThe field “Vision is that when you come to our television application and look for a program, the difference simply disappears between whether it comes from the prime -Time or the creator,” Wilms said.

Another key function of the new application will be the inclusion Automatic preliminary viewingSimilarly, what platforms such as Netflix and Prime Video ProgRece. This function, announced in September 2024, will allow users to see fragments of content before deciding whether to see or subscribe. It will also be proposed to organize videos for the seasons, helping creators to classify their content in the format of traditional streaming services.

While the initial changes will be focused on the television application, It is possible that the update applies to mobile phones and the InternetThe YouTube field was faced with difficulties in balancing advertising income with the need for alternative sources of income. Pest channels can be a solution if integration does not bother their current users.

Some experts doubt How aggressive YouTube will increase the subscription to channelsIt is likely that users with premium membership suffer less than those who visit a website or an application with a free account. At the moment, all information is at the level of rumors, and the company does not confirm.