Before buying on the Internet, he prefers to apply for more and more advice to Russian consultants. According to Yandex View survey, 48% of the buyers are important to receive advice before ordering, and 51% of them greatly simplifies the selection process.
A conscious approach to purchases is to gain popularity, so customers of online shops and brands want to get expert suggestions in their product range. If information about the product is not enough, 58% of the users receive advice and 35% ask for help with a difficult choice. 30% of buyers want to get individual suggestions when choosing equipment or household goods.
Direct sales are increasingly demanding through online stores (D2C channels). They allow not only to buy goods directly from manufacturers, but also to get professional support. This is particularly important when buying household appliances and electronics – 57% of the participants say that the advice of experts helps to decide on the election. Consultations also apply to the order of building materials (50%) and household goods (50%).
To communicate with consultants, buyers often use instant journalists on the websites of online stores (58%). Virtual assistants with artificial intelligence (39%) and chat boots (25%) are also popular. E -Posta is in demand in 35% of users and phone calls prefer 31% of the participants.
Source: Ferra
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