The “award -winning video” form is part of the immersive advertising program from Google, where advertising naturally follows the game. The players decided whether they would watch the ads themselves, and the tests showed that 80% of the audience examined them to the end due to the value of the awards. Roblox also plans to expand the cooperation by adding “video advertising panels ına to the Google Advertising Manager-Static announcements in virtual worlds.
The platform is already working with big companies like IKEA and Gucci, and now with Google’s help, more advertisers are waiting to shoot.
Source: Ferra
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
