Trump’s ‘tariff’ pushed retailers from Amazon Prime Day; to understand

Amazon Prime salespersons, faced with Trump’s tariff, give up the next main day. Products heard by consultants and retailers from Chinese imported products Reuters They report that the economic policies of the United States President of the United States participated in the traditional market liquidation.

Reports come from various sectors as the agency has learned. In many cases, even if there is no total withdrawal, Dealers are thinking of offering much less impressive discounts.

“Tariff” has gone through several stages, but the situation is severe: Products from China are taxed by 145%, while more than twice the original value of the original value was defined.

. The new policy has made the commercialization of imported elements “impossible ..According to Steve Green, $ 230 imported from China ($ 1.305 in direct transformation, $ 1,305 in direct transformation) and skating seller Steve Green. Prime Day participant said he would not receive special offers this year since 2020.

Similarly, Kim Vaccarella, Bogg bag CEO, decided not to join the next Prime Day. Instead, he plans to direct his production in the United States to small retailers with limited discounts while moving his production to Cambodia and Vietnam.

Prime Day is very important for Amazon

Prime Day is one of the most important settlements of the year for Amazon and only Black Friday and Cyber ​​loses on Monday. The participation of sales officials is optional, but the company encourages adhesion to both retailers and consumers with online advertising.

The event is also a strategic moment for Amazon to transform users into Amazon Prime subscribers that offer special benefits and offers in various products.

The registration period of the sellers for Prime Day ends on May 23, 2025 – therefore remains for a few weeks for adhesions.

Amazon will survive, but sales officials are not that much

Experts heard by Reuters Amazon claims that Trump will survive without great difficulties, but market sales staff cannot be said. “They will be the most damaged in this scenario,” Arun Downram from Cfra Research said.

Still, Amazon may also feel the effects. The company collects invoices with 15% of the value of each product sold and still rented for the event, which is still between $ 500 and $ 1,000.

In the last quarter of 2024, 62% of Amazon sales came from the market – So, from third parties – according to Marketplace Pulse data.

In addition to the tariffs, Advisor Adam Wilkens reported that the speed of changes damage many retailers. According to him, their customers still could not think about Prime Day because they were still trying to adapt to new tariffs.

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