Real or? The new Vodafone announcement includes a contradiction in Tiktok

Vodafone released a video on Tiktok To promote a new Internet plan in Germany. In the video only 25 seconds, a young woman talks about the advantages of loading speeds up to 1000 Mbps. Everything seems normal until you understand that he is not a real person, but an avatar generated with AI.

In accordance with GraveVodafone uses artificial intelligence Create advertising campaigns in several markets. While the operator has already experienced with AI with AI at the end of 2024, the latter closes the gap using virtual influential people. Vodafone seems to be followed by a fashion that reproduces other companies that seeks to reduce costs, relying on this technology, and not on an ordinary advertising agency.

There are all ingredients for a trained eye in the Vodafone ad Video generated AIJust look at the plasticized human skin, the movement of hair or faces that change the size. If you pay attention to the details, you will find that the texture of the jeans does not correspond to jeans or that there is something strange in the movements of the neck.

For a person who is not familiar with AI, this announcement will go unnoticed or simply say that “It looks strange”The field is likely that this is the audience, which is indicated by Vodafone, which admitted that it experiences using this technology. In one of the video comments, the operator replies that AI is such an important part of everyday life They also try it in advertising.

Creative idea is a person, says Vodafone

It is worth noting that this is not the first time when Vodafone relies on AI to advertise your productsField in December 2024 the operator posted a video The rhythm of lifeCompletely generated advertising with IA.

In an interview Ad ageAMR El Badri, a brand manager Vodafone and Communications, said that advertising was “100% produced without a single real pixel.” The executive director added that although the content is the work of the language model, the creative process remains in the hands of people.

“The creative idea was completely human,” Badri said. “AI was used as a production tool to improve and accelerate the process for us. But our creative team has prepared the direction, narrative and vision of the campaign. ”

Despite the optimism of the company, Reaction in the comments of the new video Tiktok mixedThe field of some users question the use of virtual influential persons generated by AI and describe the brand from the lazy.

“Artificial intelligence? Can’t I put a person in the living room? ” Says the user. “The fact that other companies or naive people do this does not mean that everyone should follow them,” he added. “I don’t know if I want AI to tell me what to do in the application and other social networks. Is the team of social networks on vacation? ” Another person mentioned.

Unlike the previous video, the new Vodafone announcement in Tiktok is shown only in Germany, so, probably, those who visit the IFA 2025 in Berlin.