According to M. Video-Eldorado, iPhone sales increased by 35% between 8-14 September, and the demand for last year’s series has been significantly revived on the iPhone 16 Pro Max and Basic iPhone 16.
The most popular among the innovations was the iPhone 17 Pro Max, which made up 42% of all pre -pre -pre -pre -pre -pre -pre -pretests. The usual iPhone 17 showed success: the version of 256 GB of memory, prejudices twice the same iPhone 16, and 256 and 512 GB Pro-Models ordered 20-25% more than the previous year.
The new orange color was a hit-selected by one-third of the residents and fell on almost half of the orders.
Against this background, the iPhone 17 Air failed in sales and occupied only 3.5% of pre -orders. This is due to its interest in high price (134,999 rubles) and more functional pro-installations.
Despite the growth of absolute numbers, the air was in the shadow of senior models and has not yet become a mass choice of the Russians.
Source: Ferra
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