Since the beginning of 2025, Google has already reduced the management personnel among the managers with small teams by 35% and offered voluntary programs for employees from different departments. At the end of last year, Anat Ashkenazi’s Finance Director said the company plans to “even more optimizes costs”. At the same time, in the second quarter of 2025, the alphabet reported 96.4 billion dollars.
Saves for subscriptions seems symbolic, but it coincided with a deterioration in Google’s relationship with the media. According to analysts, traffic to broadcasters from Google Search in June decreased by 10%and new sites decreased by 14%. Separate publications lost even more.
Publishers blame the AI overview function that shows directly created answers in this launch and reduces the transition to external sites.
Source: Ferra
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