YouTube, announced this Tuesday (19) May, buy products directly from a live stream. Shopify customers are the first creators to be allowed to co-host their shopping feeds on two channels at the same time.
The idea is that creators whose software is developed by the Canadian trading company can link their stores to YouTube to make it easier to catch products. In this way, for example, it will be possible to know if a product is in stock and then to buy it. without having to leave the video stream.
Who will be able to sell their products directly on YouTube?
To become a qualified seller on YouTube, you must first at least 10k subscribers on your channel (or being an artist’s official channel), in addition to focusing on non-child content and demonstrating almost zero record of violating social networking policies. Stores cannot have sales channels.
in a statement EngadgetYouTube explained that the experience should not reduce sales currently tied to Shopify, but rather will encourage users of the online store platform to buy more through its video pages. This can encourage creators to build consumer audiences to share product-specific showcases.
Of course, YouTube also wins at this consumer festival, as it directly competes with the already important Instagram and the like. with direct purchase buttons on posts.
Source: Tec Mundo
