This product is called EAR-E, and has a design similar to wireless headphones. Developed in collaboration with scientists from the South Korean University of South Korean, the device is designed to monitor and analyze brain activity other than laboratory conditions.

Currently, this Samsung website has the potential to make significant changes in the prototype stage and in various fields.

EAR-EEG may also be useful for students in terms of evaluating the level of concentration and fatigue by providing important information for teachers and students. In marketing, the device can instantly analyze the reaction to advertising materials.

EAR-EEG is based on artificial intelligence, technology showed high accuracy at 92.86% during pre-tests. The final launch date has not yet been announced, but Samsung is said to actively examine the expectations of this technology.

Source: Ferra

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