According to MegaFon, for the nine months of 2025, sales of full-size and on-ear headphones in a single retail network. MegaFon and Yota networks grew 4.7 times compared to the same period last year.
TOP 3 best-selling brands in MegaFon showrooms and online store:
- Medium brand Stellarway
- Marshall
- JBL
Experts explain the growing interest in big ears in the 90s and an improved noise reduction system.
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Approximately 60% of headphone sales go to the youth audience: for them it is a demonstration of a certain style and image. life. The second reason for choosing such gadgets is that large headphones isolate very well from external noise during air travel. and in stock. About 20% of owners of full-size models are travelers who choose comfort. Another 20% is everyone else.
In principle, it is believed that the best sound quality is provided by over-ear headphones with a wire. And music lovers and audiophiles, of course, make a choice in favor of such retro models.
— mobile communications market analyst, editor-in-chief of Mobile-Review.com Eldar Murtazin
Modern users increasingly prefer to isolate themselves from information and city noise and use large headphones. help me do this not only functionalbut also visual. In addition, they comfortable for long-term use. For example, for movies, podcasts and games.
Most often, full-size models are purchased in Moscow and the Moscow region, St. Petersburg, Bashkortostan, Krasnodar region, Sverdlovsk region, Tatarstan, Krasnoyarsk region, Yakutia, Nizhny Novgorod region and Ugra.
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We are recording a steady increase in the quality of headphones, providing good sound and a high level of comfort. with long-term use. Full-size models provide requests to users who listen to music while relaxing, playing sports or traveling. At MegaFon, we pay special attention to this category and are systematically expanding the range of our own audio equipment, using modern solutions with external connections at prices and quality.
— Director of the Strategy and Sales Development Department at MegaFon Vadim Zimin
Interest in compact wireless headphones will not decrease, but the dynamics are moderate – plus 15% for the same period. In the TWS (True Wireless Stereo) category, users often choose models with active noise reduction and moisture binding.
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Source: Iphones RU
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